Lenruz is a mexican family operated company that has the passion for producing delicious, top-notch quality bufala cheeses right at the core of their daily activities and personal values. Great things only happen when we put the work in our intentions, and that's why the bufala's wellbeing and the understanding of the benefits its produce provides has been the focus of their attention since the beginning, and also our attention, by placing the bufala right at the center of everything through a handmade illustration, simplified enough so it can become a logo. Getting ahead of future product development, the visual identity heavily supports itself through a dual layout structure that allows color identification for each product without modifying or changing any other visual element of the brand. Each one of the colors looks to warmly express the product essence and flavor notes, while the typography selection gives a hint of craftsmanship, tradition and family values taken to a contemporary space, where Lenruz can meet with high end restaurants, and can keep honoring the bufala in a professional and timeless way all across the continent.
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